Dan Pink: The Importance of Purpose

Another of Dan Pink’s central concepts was around the importance of Purpose. Dan suggested that in order to maintain motivation staff and students need to always have a good grasp of why they are doing what they are doing – as in what purpose this particular process or activity has in the production of the thing we are aiming to create.

He suggested that a take away is to have 2 less conversations per week about how to do something and 2 more conversations a week about why to do something


2 thoughts on “Dan Pink: The Importance of Purpose

  1. Pingback: 20% Time: Cultivating Creative Research in the Classroom | From Bobby's Perspective

  2. Pingback: Dan Pink on human behavior and marketing | Biotechnology + Innovation

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